POST 1
United Healthcare Group (UHG) is the largest insurance company in the world. UHG has various lines of services and must differentiate those programs to its customers. According to The Spin Project (2005), “The purpose of a strategic communications plan is to integrate all the organization’s programs, public education, and advocacy efforts. ” United Healthcare Group (UHG) distinguishes itself by working to build a modern, high-performing health system through improved access, affordability, outcomes, and experiences. UHG is one of the most profitable health insurance carriers.
UHG works with governmental entities, employers, partners, and providers to serve 149 million people and share a vision of a value-based system that provides compassionate and equitable care. UHG promotes shaping the health workforce, rewarding quality healthcare, reducing total healthcare costs, strengthening the patient-physician relationship, and achieving better health. Communication planning allows programs to deliver consistent, effective health messaging to the right audiences at the right time (Centers for Disease Control and Prevention, 2020). Communication strategies support innovative ways to convey the goals and objectives of your program. For example, an awareness campaign should identify individuals in the target population who are either interested in hearing more about the improvements or ready to try them in their setting (Institute for Health Improvement, 2022).
An effective strategy for attracting potential adopters is to tailor the communication messages to the concerns, questions, problems, and interests of the target population. UHG through the United Health Foundation provides scholarships and support for 5,000 future clinicians and financial support to 5,000 healthcare professionals. Also, UHG offers the first bioinformatics boot camp to introduce students to this field of study. The strategy is successful and it can be evaluated by the amount of revenue generated.
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POST 2
The Healthcare organization I chose to research is Fresenius Medical Center:
Fresenius creates every day a world worth dealing with for patients. Fresenius agrees that it will not go along with the other healthcare and the way we know it. At the same time, we are facing challenges from the aging population with an increase in chronic condition changes—healthcare workers’ treatments in fragments due to generated deficiency with a high demand for new solutions. There is an existing financial burden in healthcare, allowing shortcomings in programs coming from a system level. Moving forward with eh digital age has affected how healthcare information is delivered (Chichirez, 2018).
This healthcare organization has four core competencies that they use to be productive and provide the best care to patients. The core competencies are innovating products, standardizing medical practices, conducting outpatient facilities, and managing patients successfully. These competencies in place play a vital role in solving different challenges. By 2025, Frensuius plans to enhance its competencies by resolving the challenges and seizing the opportunity to complete the following steps in supplying chronic and severely ill patients on the renal spectrum across healthcare (DOBRESCU, 2012).
These three solutions measure Fresenius Medical center’s successful strategies. The three solutions that Fesenuis used are critical care, complementary assets, and sustainability. Fresenius critical care solution reports the number of patients needing ongoing replacement therapy treatment and the expected growth by 2030. Fresenius is exploring their intensive care sector to solve health issues. These strategies are supported by their experiences dealing with extracorporeal blood care in acute renal failure. The organization is creating a multi-organ support solution for the intensive area industry. Reducing prices is another solution Fresenius generates by adding patients with these complementary assets. This organization has provided insight into the effective coordination of patients hitting several significant achievements. By enhancing the core competencies through investment, partnerships, and acquisitions, they will continue to succeed (Fresenius, 2021). With potential growth for 2025, they are on track with a more robust and sustainable base. The long-term objective is sustainability to promote commitment to achieving the best quality care for increasing the number of patients in the healthcare field. In the long run, sustainability can generate value in the organization’s social, environmental, and political areas. Over the next three years, the encouragement will step up efforts globally in this business.
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