My homework is to answer 16 questions (questions are below). No need to write in academically form, just answer the questions. The questions are related to Chapter 6 and 7 from the book: Social Media Marketing . Tuten, T. L. & Solomon, M. R., 2018. 3rd ed. and I don’t have the book!
- What social activities are the focus of participation in social communities?
- How can brands create identities in social communities?
- What are the types of social networks in social media?
- What are the characteristics of social ads? How effective are social ads?
- How can brands engage consumers in social communities?
- What is earned media? How do brands encourage earned media with their social networking activities?
- What are the characteristics of brand fans?
- What is social publishing? What kinds of content can be published socially?
- How can social publishing, along with SEO and SMO, help to meet marketing objectives?
- How can a site be optimized for search engines?
- Why is it important to achieve a top three ranking in a list of search engine results?
- Explain the concept of the linkwheel.
- What are the different types of tags that are used by search engine optimizers to influence search engine indexing?
- What role does social media optimization play in search engine optimization? How are the two concepts related?
- Explain the five types of linkbait and why linkbaiting is important.
- Is there a difference between social news sites and social bookmarking sites? Explain.
