read chapter 4. 2-3 sentences max.
- What is a business model and why is it more strategic than a business plan.
- What is the difference between a value proposition and a price proposition?
- What is the importance of fixed costs and variable costs when it comes to startups and early stage companies?
- What is the difference between Critical Success Factors and Objectives?
- What are the two primary ways that a company can compete in the market and what is the risk of each?
- What are the four Planning Response Types and why are each valid depending on the company’s task environment and complexity?
