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In the early summer of 2020, UBER began operating in Winnipeg; however, total ridership is lower than expected even though the number of drivers is high relative to the size of Winnipeg’s population. The impacts of COVID have been ruled out, since the rider use is lower in Winnipeg than other cities. They have some internal data showing social media mentions, click-throughs from online ads, but have very little other information about the lower than
