Winning Buy-in
Scenario: You are a budding entrepreneur with a great idea, and you want to pitch it on the TV show “Shark Tank.” Your product or service should be something the Sharks want to sink their teeth into.
- Create a 1-2 minute pitch of your idea, using the approaches described in the Weekly Materials. For this section, you may either write out your pitch or record it on video. Make sure your pitch includes:
- An introduction to yourself and/or your company
- A hook
- A brief, non-confidential description of your product or service
- Any differentiating advantages your product or service offers
- Financial information, such as how much your product or service sells for (for purposes of this scenario, you can make this information up)
- An explanation of how you will use the Sharks’ money (e.g., building your product, hiring more employees)
- A call to action
- Considering the course materials for this week, discuss the persuasive approach(es) you used and why you chose them. For example, how did you incorporate ethos, logos, and pathos into your pitch?
NOTE: For those who have not watched “Shark Tank,” check it out below.
Post your initial response by Wednesday, midnight of your time zone, and reply to at least 2 of your classmates’ initial posts by Sunday, midnight of your time zone.
