i want you to solve this case
https://www.mediafire.com/file/q0uyfo2u5q62jcf/202279a1-f255-49e5-afa7-571c890b72ba.pdf/file
answer following question
Go/ No go: should Unilever divert money from its premium brands to invest in a lower-margin segment of the market? Does Unilever have the right skills and structure to be profitable in a market in which even small local entrepreneurs struggle to break even? In the long run, what would Unilever gain and what would it risk losing?
- Branding and positioning: Unilever already has three detergent brands with distinct positionings. Does it need to develop a new brand with a new value proposition, or can it reposition its existing brands or use a brand extension?
- Marketing mix: What price, promotion, product, and distribution strategy would allow Unilever to deliver value to low-income consumers in the Northeast region of Brazil without cannibalizing its own premium brands too heavily? Is it just a matter of price?
