- Identify one product or brand that you think is in the growth stage of the PLC ( product life cycle ). Describe the product industry and provide support for your position.
- Identify a product or brand that you think is in a mature or decline stage or beyond. Describe the product industry and provide support for your position.
- Describe the impact of the product or brands life cycle on the role of marketing mix variables (product, price, promotion, and place/distribution). In other words, how do these variables change over the product or brands life cycle?
