If you were a marketing manager for soft drink marketer how would you coordinate your efforts to sponsor a given event with corresponding public relations activities? Make sure you directly address the following questions in your discussion:How would you go about choosing an event to sponsor?How might your event choice be influenced by your organization’s ability use it as a PR tool?How might you use a sponsorship or event to influence future purchases?What types of events or sponsorships would you avoid? Why?When might an event or sponsorship help reposition a product?How might you tie this to your PR efforts?
