In a write-up of no more than 500 words provide your analysis concerning the CitizenM Hotels case study beginning on p. 105 of the Goffin and Mitchell textbook (attached):
1. Which aspects of service innovation mentioned in this case study stand out, and why? Please mention at least two aspects of service innovation based on reading the case study.
2. Please relate service innovation at CitizenM to Marriott Hotels. What lessons, principles, or practices can be applied to foster innovation in this new context and how would you go about implementing them?
