Product or Service Ideas: Video Streaming Service (Netflix)
We would like to increase the revenue of Netflix in India and focus on the emerging middle class, who want a large library of exclusive content that is inexpensive.
- Geographic: India because it is the second most populated country in the world with an emerging middle class.
- Psychographic: Those who prefer inexpensive video streaming, but also like large libraries of content that include both original content for India and also international content.
