Instructions:
Find an advertisement from a magazine, newspaper, or online source, and analyze it by using concepts and principles from the Elaboration Likelihood Model (ELM). Make sure to:
- Identify whether the advertisement is intended to persuade audiences via the central route, the peripheral route, or both routes,
- Explain how you know which route (i.e., which type of processing) the advertisement is intended for. That is, clearly describe specific source characteristics, message characteristics, and/or audience characteristics that the advertisement contains, and link these features to the different processing routes by using the principles of the ELM, and
- Evaluate whether or not you think the advertisement will successfully persuade its intended audience. Why or why not?
