Instructions for Paper 1:
Please read your textbook about the components of a mission statement. Pick any mission statement of an organization of your choice. Analyze the mission statement based on the content of the mission statement, pros, cons, and what you believe should be included in the mission statement. Finally, recommend a mission statement for the company. See examples and format for this paper
Writing format and Peer Review: Use APA format for this paper https://owl.english.purdue.edu/owl/section/2/10/
Please use the below format for this paper.
The length of the letter: Your paper should be long enough for readers not to have any more questions and you covered all the issues. However, it is usually 1-2 pages.
Use APA format for CITATIONS of this paper https://owl.english.purdue.edu/owl/section/2/10/
Page 1:
– Top left: state your name, class, and date; paper 2: Mission statement analysis
– Center: state the mission statement of the company that you want to analyze, source, and name of the company
– Start your Paper as follow;
Paragraph 1:
1A: Your first point (a complete paragraph) should be your thesis statement. This point corresponds to the introduction of your Paper. Next, identify at least three points to modify the stated mission statement. Then, explain how the mission statement should or should not be improved and in what way.
1B: Paragraph 1 B: State the mission statement, showing what components of a complete mission statement are missing. Use the same order of numbers used in the sample given in the PP of the supplementary information about this Paper. See below for the Example Mission Statements for paragraph 1 B of your Paper: PepsiCo. example below
Paragraphs 2, 3, and 4: The second point (a complete paragraph) is your revisions to add to the mission statement.
Paragraph 5: (See the following examples)
Explanations for Paragraph 1 B: State the mission statement, showing what components of a complete mission statement are missing. Use the same order of numbers used in the sample given in the PP of the supplementary information about this Paper. See below for the Example Mission Statements for paragraph 1 B of your Paper: PepsiCo.
•We aspire to make PepsiCo the world’s (3) premier consumer products company, focused on convenient foods and beverages (2). We seek to produce healthy financial rewards for investors (5) as we provide opportunities for growth and enrichment to our employees (9), our business partners, and the communities (8) in which we operate. And in everything we do, we strive to act with honesty, openness, fairness, and integrity (6).•Author comment: The statement lacks three components: Customers (1), Technology (4), and Distinctive Competence (7); 62 words
Paragraph 5: Revise (Propose) the mission statement with all corrections. See the Example in the PP of the supplementary information about this Paper. Use the same order of numbers for the components of a complete mission statement. See below for the Example for paragraph 5B of your Paper: Proposed Mission Statement – Avon.
•Our mission is to provide women (1) quality fragrances, cosmetics, and jewelry (2) at reasonable prices backed by outstanding customer service provided by our thousands of door-to-door sales representatives (7, 9) operating globally (3). We use the latest technology (4) to develop profitably and market products desired by women all over the world (5). Avon representatives put integrity first (6) in setting a good example in every community (8) they operate—as they sell beauty. (58 words)
Please follow these procedures and general guidelines for full credit:
- This is a 1-2 pages paper. Your paper has five paragraphs as is explained below. Please use single-spaced, Times, Font 12.
- See the due dates for this paper on the Discussion topics and Assignment folder.
- Read the topic of the paper and research it in details,
- Write the paper with the format that is in the description of the assignment
- Instructions are provided under the Assignment folder that you submit this paper.
Supplementary information:
Characteristics of a Mission Statement
1. Broad in scope; does not include monetary amounts, numbers, percentages, ratios, or objectives
2. Fewer than 150 words in length
3. Inspiring
4. Identifies the utility of a firm’s products
5. Reveals that the firm is socially responsible
6. Reveals that the firm is environmentally responsible
7. Includes nine components: customers, products or services, markets, technology, concern for survival/growth/profits, philosophy, self-concept, concern for public image, concern for employees
8. Reconciliatory
9. Enduring
Mission Statement Components
1. Customers—Who are the firm’s customers?
2. Products or services—What are the firm’s major products or services?
3. Markets—Geographically, where does the firm compete?
4. Technology—Is the firm technologically current?
5. Survival, growth, and profitability—Is the firm committed to growth and financial soundness?
6. Philosophy—What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
7. Self-concept (distinctive competence)—What is the firm’s major competitive advantage?
8. Public image—Is the firm responsive to social, community, and environmental concerns?
9. Employees—Are employees a valuable asset of the firm?
Source: David, F. R., & David, F. R. (2017). Strategic management: A competitive advantage approach. Boston: Pearson.
Samples for Paragraph 5 of the paper:
Example 1: Proposed Mission Statement – L’Oreal
•Our mission is to design, produce, and distribute the world’s best fragrances, perfumes, and personal care products (2) to women, men, and children (1) by utilizing the latest technological improvements (4). We empower our highly creative team of researchers to develop safe, eco-friendly (7) products that will enable our firm to profitably grow (5) through thousands of retail outlets. We strive to be one of the most socially responsible (8) firms on the planet (3) and appreciate our employees (9) making that happen while following the “golden rule” in all that we do (6). (85 words)Example 2: Proposed Mission Statement – Avon•Our mission is to provide women (1) quality fragrances, cosmetics, and jewelry (2) at reasonable prices backed by outstanding customer service provided by our thousands of door-to-door sales representatives (7, 9) operating globally (3). We use the latest technology (4) to profitably develop and market products desired by women all over the world (5). Avon representatives put integrity first (6) in setting a good example in every community (8) they operate—as they sell beauty. (58 words)It is helpful to write your mission statement in the following format before writing your paper. This way, you know what are the missing components in the mission statement.Example 3: Mission Statement – PepsiCo•We aspire to make PepsiCo the world’s (3) premier consumer products company, focused on convenient foods and beverages (2). We seek to produce healthy financial rewards for investors (5) as we provide opportunities for growth and enrichment to our employees (9), our business partners, and the communities (8) in which we operate. And in everything we do, we strive to act with honesty, openness, fairness, and integrity (6).•Author comment: Statement lacks three components: Customers (1), Technology (4), and Distinctive Competence (7); 62 words
