Instructions
Prepare a draft document for review by your professor that includes the following:
- an analysis of current vision/mission and proposal for updated vision/mission,
- external Factor Evaluation Matrix and Porter’s 5-Forces Analysis,
- Internal Factor Evaluation Matrix,
- SWOT Matrix,
- CG Matrix, and
- Strategic direction choice and rationalization: choose one (or two) of the strategic directions as defined in Chapter 5 that you feel will be best for your organization to pursue in the coming 3 years, and develop a rationalization for this choice. Ensure that the choice is driven by the matrices developed above.
