Create the core components of a small business Internet marketing plan. Your plan will outline how you will market and sell online a product (good or service) for a small business. Yours may use an existing product that is not currently sold online, or you may imagine a new product to sell online.
Opportunity Identification
Determine the customer need or problem to be solved.
Describe the product and its value proposition.
Selling on the Web
Define an online revenue model.
Explain how you will avoid channel conflict and cannibalization.
Describe a customer-centric website design.
