Chapter 2 HOMEWORK – Product/Market Expansion GridYou are the newly hired consultant for Big Foot Consulting and have been assigned to the New Balance account. You might want to become familiar with New Balance by looking at their website: www.newbalance.com. New Balance wants some new thinking about where and how to profitably grow. Use the product/market expansion grid to give New Balance some new strategy ideas. Explain what each quadrant represents and give a suggested strategy to New Balance for each quadrant.
On files I have uploaded a screenshot of how it should be set up and it gives information on what points the work will get how much information you need will be all there.
