How is the practice of advertising changing?
Moriarty, S., Mitchell, N., &Wells, W. (2019). Advertising & IMC: Principles and practice (11th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. ISBN-13: 978-0-13-448168-5
Introduction to advertising
How is the practice of advertising changing?
Moriarty, S., Mitchell, N., &Wells, W. (2019). Advertising & IMC: Principles and practice (11th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. ISBN-13: 978-0-13-448168-5