It is your job to create a 2018 website performance report for your boss. Use the Master View ofthe demo account in Google Analytics. The report should include the following charts andinformation.TRAFFIC CHARTShow the monthly traffic (sessions) for 2018. Include the 2017 traffic data on the same chart asa comparison. Make sure the y-axis starts at zero.E-COMMERCE CONVERSION RATE CHARTShow the monthly e-commerce conversion rate for 2018. Include the 2017 conversion rate dataon the same chart as a comparison.AVERAGE ORDER VALUEShow the monthly average order value for 2018. Include the 2017 monthly average order valueon the same chart as a comparison.TRAFFIC SOURCES TABLESCreate a table that shows the top 10 traffic sources for 2018. Include the e-commerceconversion rate and the average order value of those 10 traffic sources. Next to that table,include the same table for 2017. Label the table with the year, so your boss knows what is beingshown in each table.DECEMBER 2018 VS. DECEMBER 2017 SCORECARDSCreate four score cards showing the sessions, e-commerce conversion rate, average ordervalue, and revenue for December 2018. Display these scorecards alongside scorecardsshowing the same metrics for December 2017. Label the series of scorecards “December 2018”and “December 2017.”ONE MORE INFORMATIVE CHARTFind something informative about the website that your boss would want to know. Show this in achart or table. This can be anything you want to show, but it has to be informative.
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