To begin this journal assignment, choose an industry that you would like to focus on for your Final Project: the Creation and Evaluation of a Public Relations Campaign. Then, use the first step in the PR process, research, to gather information on how public relations (PR) professional ethical codes, such as the
guide decision making on:
- Conflicts of interest.
- Competition among professionals.
- Dissemination of accurate and truthful information
Then, develop a journal assignment that provides two pieces of ethics code content for each of the three ethics research areas.
Additionally, locate one current event from the past 12 months related to your chosen industry for conflicts of interest, competition, or dissemination of information that illustrates decision-making behavior according to or against the professional codes.
