Of the seven principles of keeping track of your customers to bring them back, which one speaks the most to you for your business? Explain.
My answer out of all seven Detractors should be contacted as quickly as possible to assure them that their concerns have been heard, and that the service provider is doing all that is possible to improve and rectify any issues or concerns. Often, when individuals who have had a bad experience are assured that their concerns have been heard, they are willing to give the organization another chance to satisfy them. And, if they feel that the organization has remedied the situation that was cause for the negative experience, they are likely to become loyal customers.