5-6 pages, references
Complete the following for this assignment:
- Select a specific area in marketing, such as buyer behavior, buying experience, marketing to vulnerable audiences, ethics in marketing, customer relationship management, or customer satisfaction.
- Choose 6 research-based scholarly articles of interest that relate to your chosen topic3 qualitative articles and 3 quantitative or mixed-method articles. Summarize the problem addressed in each article, and identify whether the research is qualitative, quantitative, or mixed-method.
- Identify the following in each article:
- Sample population
- Limitations of the study
- Findings
