Part 1 (2-3 paragraphs each part, reference if needed)
You assignment is to measure how well a nationally branded product is doing with regard to consumer recall. You will complete a study of your choice. Select a branded product (target product) that is not geared toward a specific gender market. Complete the following:
- State the product and brand
- Create a 3-question survey that includes the following:
- A gender question
- A recall question
- A Likert Scale question on recall
- Survey 5 males and 5 females
- Enter the results of your survey into Excel, and upload the spreadsheet as an attachment to your Unit 4 Discussion Board post.
- If you are engaging in research, be sure to cite the source(s) in APA format.
Part 2
Week 8 Main Discussion Post
- This week, your post should sum up your findings and conclusions from Week 1.
Week 1 question
Week 1 Main Discussion Post
- Describe a research study that used human subjects and was properly done from an ethical standpoint.
- The study should be based in the marketing or business disciplines.
- Explain why the study was done well based on what you have learned so far.
- Please do not use attachments; answers should be pasted or typed directly to the Discussion Board.
- Because you are engaging in research, be sure to cite your source(s) in APA format.
