Learning Objectives:
1. Understand advanced economies, developing economies, and emerging markets.
2. Know what makes emerging markets attractive for international business.
3. Learn how to assess the true potential of emerging markets.
4. Evaluate the risks and challenges of emerging markets.
Directions: For this assignment assume that you have been asked to conduct the preliminary research to evaluate potential entrance to an emerging market. You must:
1. Choose 2 emerging economies
2. Research their economic outlook, cultural, social, legal and political environments. Some of the aspects you need to research are (although you may include others if you consider appropriate): • Population • GDP, GNI per capita, PPP • Other measures of economic development • Legal system (common, civil or theocratic law) • Economic & political systems • Culture, norms & ethics • Political risk and volatility • Economic Freedom Index • Democracy • Transparency International index • Hofstede’s model values
3. Make a high-level assessment of the attractiveness of these economies for business and compare to the US. Which of the two would you choose to invest and why?
4. Write a summary report of your findings.
