Lesson 13 Discussion

Which method of sales force organization would be most appropriate for: (a) a national company that sells a computerized billing system for small physician practices and (b) a manufacturer of adhesive bandages and sutures? Explain why for each scenario. 

At least 250 words     

APA Format     

At least 2 references     

One reference can be from the textbook.    

The refence for that textbook is:    

Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers