Looking at Starbucks Case and from what you see in the market place and your own experience, list the things Starbucks has done to build their Brand Equity under:
-Awareness,
-Perceived Value,
-Brand Associations and
-Brand Loyalty.
Looking at Starbucks Case, what you see in the market place, and your own experience list the things Starbucks has done to build their Brand Equity under the following four aspects.