The paper about your chosen organization(———) that has or could have a marketing problem that needs to be solved you will outline your marketing objectives, describe any research you would do, and describe your target market(s). Paper length: 3-4 pp. not including title page and references.
All papers in this course are to be in APA format, with a title page, running head, and references. APA is in 12- point Times New Roman, double-spaced throughout. See this reference for more details on APA style.