Write a research paper (typical length 15-20 pages, although there is no upper limit) Analyze the company and business problems and explain how the course concepts from the textbook (Marketing Management, Fifth Edition, Dawn Iacobucci) could help develop new structures, solutions, and thinking for enhanced competitiveness.
Format The paper MUST adhere to APA style with 12-point Times New Roman font; double spaced; 1-inch margins. The title page and references page WILL NOT count toward the pages of text required.
The citations in your paper should be specific enough so that I can locate the information easily. If, for example, you cite information from a Website, the computer URL should be included in the reference list. If you cite information from either a book or a magazine or newspaper article, a specific page should be cited.
Factors influencing your grade will include content (completeness and accuracy), organization, and quality and clarity of presentation. Please note that if your paper is not carefully edited, your grade will be adversely affected. This means that your grammar, punctuation, spelling and overall presentation should be of professional quality.
