(Section 1) MARKET ANALYSIS Following this section (8-10 page)
Industry Knowledge and Analysis
Use Statista to gather data on the industry. Make the paper interesting and include graphs and charts to show the viability of the industry.
Market Knowledge and Analysis
Use Statista to gather data on the industry. Make the paper interesting and include graphs and charts to show the viability of the industry.
Target Market
Identify the target market and make sure to include demographics such as age, gender, marital status, annual income etc. Be very specific. (Delete this content for submission).
Competitive Analysis
You must identify two competitors and compare your business to their businesses in the chart below. (Delete this content for submission).
(Your Company)
Competitor
Competitor
Overview:
Overview:
Overview:
Additional value:
Additional value:
Additional value:
Details:
Details:
Details:
Cost:
Cost:
Cost:
Barriers to Entry
Identify things that would make it difficult for you to successfully enter the market. Examples would be competition, price, regulations, etc.
(Section 2) STRATEGY AND IMPLEMENTATION (3-5 pages)
Sales and Marketing Strategy
Identify in detail how you will market and sell your products/services. Include cost for the marketing aspect of the business. (Delete this content for submission).
Promotion Mix
Promotion Costs
Product or Service Pricing
