Marketing

  1. Please download Habitat for humanity case and carefully read it.
  2. Discuss the following questions in 4~5 pages (Times new roman 11pt, 1inch margin, 1.5 spaced)
    – What are the strengths of HFHI?
    – What strategic challenges is HFHI facing?
    – Do you believe the $1.8 billion valuation? Is it too high or too low?
    – What are the benefits and risks of valuing a NGO brand like HFHI?

Format: MS Word, 1-inch margin, 1.5 spaced, font size 11, Times new roman