- Assume you are a marketing manager for Starbucks. Describe the following at Starbucks: essential benefit, core product, and enhanced product. Discuss how Starbucks uses different components of its product to create a customer experience and maintain its brand. Be sure you address the tangible and intangible aspects of the Starbucks product.
- In your own words, define and discuss each of the following: penetration pricing, price skimming, competitor-based pricing, and value pricing. In your discussion, provide and explain a scenario where each might be appropriate. Executing a value pricing strategy is generally viewed as being more difficult than the others. Why? How is effective promotion related to successful value pricing?
