Theory and Practice Assignment Option 3
Note: For this assignment, you can choose only one out of the options/topics provided in this document.
Specific Instructions for this Option
Read the required readings (listed below) for this option. For each required reading, please address the following:
a. Identify at least one important or meaningful weakness of the paper (not about those trivial ones) and explain why this weakens the paper. In addition, discuss how to overcome the identified weakness in order to improve the paper. You are welcome to identify more than one weakness and more than one solution.
b. What kind of new research question(s) could be raised and why, especially those related to this courses concepts, relationships, theories, and methodologies? If possible, please focus on research questions that are unique, interesting, and/or meaningful.
If there is more than one required reading under this option, please compare all required readings and treat these required readings (along with suggested or related readings, if any) as secondary literature and use them effectively, in order to 1) be synthetic and yield new insights (e.g., conceptual insights), and/or 2) identify a weakness that requires investigation (e.g., conceptual or methodological, etc.). Please focus on insights/weaknesses that are unique, interesting, and/or meaningful. For example, if there are two required readings under this option, you can compare and contrast the two required readings to see (1) if insights/strengths derived from one required reading can be used to address/overcome the weaknesses/issues from the other required reading, and/or (2) if there is a same or similar weakness from both required readings that requires investigation (e.g., conceptual or methodological, etc.) in order to advance our knowledge.
Please feel free to use headings/subheadings, tables, flowcharts, theories, frameworks, models, and/or key concepts to compose and organize your essay effectively and efficiently.
Make sure to explicitly incorporate, apply and cite something from each required reading listed below.
Read and cite the required articles/reading. Search more articles when needed.
Required Readings:
Zeithaml, Valarie A., Bernard J. Jaworski, Ajay K. Kohli, Kapil R. Tuli, Wolfgang Ulaga, and Gerald Zaltman. “A Theories-in-Use Approach to Building Marketing Theory.” Journal of Marketing 84, no. 1 (2020): 32-51.
Borsboom, Denny, Han van der Maas, Jonas Dalege, Rogier Kievit, and Brian Haig. “Theory Construction Methodology: A practical framework for theory formation in psychology.” (2020).
Gregersen, Hal, and Lee Sailer. “Chaos theory and its implications for social science research.” Human relations 46, no. 7 (1993): 777-802.
Suggested Readings:
Haig, Brian D. “The importance of scientific method for psychological science.” Psychology, Crime & Law 25, no. 6 (2019): 527-541.
Robinaugh, Donald, Jonas Haslbeck, Oisn Ryan, Eiko I. Fried, and Lourens Waldorp. “Invisible hands and fine calipers: A call to use formal theory as a toolkit for theory construction.” (2020).
MacInnis, Deborah J. (2011). “A Framework for Conceptual Contributions in Marketing.” Journal of Marketing 75, no. 4: 136-154.
Sellnow, Timothy L., Matthew W. Seeger, and Robert R. Ulmer. “Chaos theory, informational needs, and natural disasters.” Journal of Applied Communication Research 30, no. 4 (2002): 269-292.
Brick, Cameron, Bruce Hood, Vebjrn Ekroll, and Lee de-Wit. 2020. Illusory Essences: A Bias Holding Back Theorizing in Psychological Science. PsyArXiv. November 22. doi:10.31234/osf.io/eqma4
Format of Assignments
Cover/First page: Info relation to this assignment, such as assignment title/topic, student name (Last, First), class title, etc.
Write an essay for this assignment (excluding the cover/first page). Total words of your essay/written part, excluding references and tables, should be between 600 and 1500. If needed, the total words can be more than 1500, as long as the content of your written report is well justified, relevant, logical, organized, written, etc. Overall, focus on quality (not quantity) of your written report.
All graded assignments designated to be performed outside of class must be submitted in the proper format used by the University. The approved Style Guide is Publication Manual of the American Psychological Association 5th Edition or Chicago Manual of Style. All written documents are double-spaced, spelling- and grammar-checked, typed in 12- point Times New Roman font, and correctly margined with at least 1-inch margins.
