Answer the
following questions.
STEP ONE: Mission statement core message that guides and influences your marketing strategy.
Expose and explain the mission statement of the company
STEP TWO: SITUATION ANALYSIS: Students are to use a variety of theoretical paradigms and
models as well as company/market/sector/ or product to analyze the significant changes in the
internal and external environments of the case study organization. Major Forces in the
Marketing Environment this method comprehensively analyzes external factors that could
affect your company.
Once you have a clear picture of your business, you can identify potential markets and products.
STEP THREE: SEGMENTATION, TARGETING, AND POSITIONING: Based on the above, you must
develop a range of tactic options available to your organization to ensure its success and
sustainability. After selecting a product of the companies chosen, you should cover the
following points.
Define your segment and profile your target consumer (buyer persona)
Positioning for a concrete product of the company selected
STEP FOUR: DEVELOPING MARKETING MIX DECISIONS: At this stage of the strategic marketing
process, it’s time to focus on the “how” of planning. Your marketing mix is based on the 4Ps,
including Product, Price, Promotion, and Place.
BE SURE YOU REGISTER IN THE EXCEL TO AVOID DUPLICATE IN YOUR COMPANY SELECTED ( Philips OneBlade 360 conectada)
