Hello, I need to do an article review in marketing about the topic “Strategic Planning for Competitive Advantage”. I attached files with directions and examples.
Book Name: Principles of Marketing, Lamb, Hair & McDaniel.
Strategic Planning for Competitive Advantage important topic:
SBU, Strategic plan, market penetration, market development, product development, diversification, portfolio matrix, star, cash cow, problem child (question mark), dog, planning, marketing planning, marketing plan, mission statement, marketing myopia, SWOT analysis, environmental scanning, competitive advantage, cost-competitive advantage, experience curves, product/service differentiation competitive advantage, niche competitive advantage, sustainable competitive advantage, marketing objective, marketing strategy, market opportunity analysis (MOA), marketing mix (four Ps), implementation, evaluation, control, marketing audit.
