Marketing Business


It is no longer acceptable for businesses to disregard issues related to ethics and social responsibility. Conduct research and briefly describe what your organization is doing now with regard to corporate social responsibility and pursuing sustainable business practices.

Think broadly about what to consider: philanthropy, energy conservation, sustainable supply chains, reducing carbon footprint, fair trade, community service, volunteerism, etc.

*Based on your understanding of the organization’s goals, what recommendations do you have for how to create a more ethical, socially responsible, and/or sustainable business? What practices do you recommend the organization pursue?*

book: https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/chapter/video-what-is-strategy/