Marketing is about creating exchanges. . . . when two parties give something of value to each other to satisfy their respective needs and wants (Gitman et al., 2018, p. 413). As a start up business owner of a sole proprietorship you are confronted with two questions by your financial backers.
- Can the marketing concept be applied effectively? Explain why or why not?
- How does the stage of a products life cycle affect price? Give an example of how products in your business will be impacted.
I have a skincare business called .
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