Format is standard 8.5×11 page size; 1 margins on all sides; 12-point font; double spaced. Do not use external sources of information. All you need for the case is provided within the information in the case and your existing knowledge of marketing strategy and analytics. The actual write-up may not exceed 3 pages. You can use unlimited appendices to show calculations and other supporting materials, but all appendices need to referenced from within the text and may not be used for making additional arguments. Your write-up should be able to stand on its own without the appendices
