Marketing for good or for ill?
Klein (2000), Sidibe (2020) and Levitt (see Marketing Myopia video) provide different perspectives on the role of marketing and branding. Using the critical thinking techniques learned in this course, compare their views and use your analysis to support your own ideas about the marketing function.
Books To Use:
Klein, N. (2000). No logo: Taking aim at the brand bullies. New York: Picador. (Chapter 1: New branded world)
Sidibe, M. (2020). Marketing Meets Mission. Harvard Business Review, 98(3), 134–144.
Watch:
· Marketing Myopia:
