Purpose of the assignment
This assignment is intended to help you learn to do the following:
a. Understand how a market oriented perspective underlies successful marketing strategy.
b. Recognize how strategy decisions affect marketing implications.
Assignment:
1. Read or review the instructional resources listed in Module 2 Reading and Preparation.
https://sway.office.com/xWUrh87V7YLsUiRs?ref=Link&loc=play
2. In this assignment you will conduct a review of a scholarly or research article that discusses marketing implications for corporate or business strategies. Before beginning your paper, you will want to review the assignment rubric (ATTACHED). Your review should be at least 2 pages in length and include:
a. An article topic that is about marketing implications for corporate or business strategies.
b. The methodology behind the study.
c. The study findings.
d. Their implications to you as you begin your career.
3. Your paper must follow APA format and style (no cover page or header is needed, but you must have a reference list).
