From the videos and (TRANSCRIPTS ATTACHED), answer the following:
- What is your favorite brand?
- Name and describe five brand touchpoints using one touchpoint for each phase of the consumer buying process.
- Explain why these are important to support the brand in each phase of the buying process.
- Search the or Internet for an article that supports your discussion on brand touchpoints and post the link in your discussion, using SWS formatting, for everyone to read.
