Written Assignment 6Multiple Choice (1 point per question)Enlarge and bold the letter of the best response for each of the following.1.High Definition Televisions (HDTVs) are a large expense for most families. To facilitatediffusion of this new product marketers make sure that they have working models in allthe stores that carry HDTV. This allows consumers to try the product and see just howgood the quality of the picture is compared to conventional TVs. This practice relates towhich factor(s) that influence the rate of diffusion?a.b.Riskc.Both Relative Advantage and Riskd.Relative Advantagee.2.CommunicabilityComplexityNike one of the most recognized apparel and accessory brands competes in a nationalmarket of 185 million consumers. National sales of the brand are $690 million whilecategory sales are $3.5 billion. In New York there are 27 million target consumers.Nike’s sales total $122 million and category sales in New York total $700 million. Whatis Nike’s Brand Development Index (BDI) for New York? What is New York’s CategoryDevelopment Index (CDI)?a.b.122; 140c.140; 122d.122; 84e.3.565; 50082; 84We first knew them as the cute loving characters on Full House but today Mary-Kateand Ashley Olsen are not only the characters in their sitcoms and videos but also afashion phenomenon. Their Mary-Kate and Ashley clothing line is manufactured and sold exclusively by Wal-Mart. Mary-Kate and Ashley receive royalties from Wal-Mart inexchange for the use of their names. This is an example of which branding concept?a.Licensingb.
