Competitive Advantage
We discussed three types of competitive advantages cost, differentiation, and marketing advantages. For each area of advantage, identify a business that has a competitive advantage in that area. Briefly explain how each businesss source of differentiation advantage helps the business attract and satisfy target customers.
- For each area of differentiation advantage, identify a business that has a competitive advantage in that area. Explain how each businesss source of differentiation advantage helps the business attract and satisfy target customers. (Note advantage is always relative to another so you should also explore how the business compares to its competitors in that area. 2-3 sentences per advantage will suffice).
