Marketing Plan – 1 – Barclays Bank

 Using the approved company (Barclays Bank) and product/service, you will answer the following questions: 

  • Who are the competitors in this space? 
  • What are the overarching benefits they have to offer the consumer? What do they offer that is different or attractive to the consumer?
  • What gap will you fill by offering your redefined or new product or service?

Paper length should be 4 pages in length using APA formatting and should include a cover page and reference page which are not included in the page count. Writing Assignments are due on day seven at 11:59 pm EST. See  for more details on APA style.