You are to write a marketing plan. The plan can be a new product for a new company (hypothetical).
The paper should be about 15-20 pages with at least 10 supporting references. Format in the APA style and be mindful of citations and references.
Key Components of a Marketing Plan
Executive Summary
Introduction of Product/Service
Missions and Goals
Environmental Analysis & SWOT
Target Market
Positioning Statement and Branding Strategy
Pricing Strategy
Distribution Strategy
Promotional Strategy
Conclusions
References
