Create and share a copy of a marketing plan, in which you feel demonstrates your ability to position a product or service into a marketplace of your choosing. If you previously developed a marketing plan within a different course, you are welcome to submit that artifact. Create a webpage on your website that contains your marketing plan. Save your newly updated website, and repost the URL link with reading privileges for your instructor.
Your marketing plan should include a description of the following:
– Market
– Product Definition
– Competitive Landscape
– Positioning
– Communications Strategies
– Packaging and Fulfillment
– Launch Strategies
– Public Relations
– Advertising
– Other Promotions
– Pricing
– Distribution
– Vertical Markets/Segments
– International
– Success Metrics
– Schedule
