Complete a brief, 2,500 word marketing plan for either a business you wish to start, or an existing business of your choosing.
Your plan must contain the following required headings and subheadings for the marketing plan.
- Executive Summary
- Situation Analysis
- Company analysis
- Customer market analysis
- Competitive market analysis
- External market environment
- SWOT analysis
- Marketing strategy
- Target Market
- Product
- Place
- Promotion
- Price
- Implementation and control
- Marketing strategy
Review the marketing plan template attached (This template is for a much more extensive plan than the one you will write) to assist you with preparing the plan. Note: Under no circumstances should you use any wording/formatting of this template as part of your plan.
