I have attached the first part of my paper. I only need help with the second part and it should transition from what I have already done. It should be at least 5 pages in addition to what I have already wrote.
Instructions:
Part 2- The Marketing Plan
Section 1- Segmentation , Target Audience and Positioning
-Describe your segmentation approach.
-Be sure to discuss these elements of the segmentation approach.
-Provide rationale for this approach
-Describe the target audiences or markets
-Create a positioning statement.
Section 2- The Marketing Mix
-explain your competitive advantages strategies to compete against five industry forces.
-Formulate the 4Ps for your proposed product/service:
Product:
-Describe your core product, extended product and the product concept.
-Explain how you plan to achieve competitive differentiation through creating customer value in four areas:
-Branding
-Packaging
-Support
-Quality
Price
Place
Promotion with a special focus on digital media and IMC.
Section 3- Success Metrics, Global and Ethical Considerations and Conclusion
-Identify three business or sociocultural considerations in translating your marketing plan for use in a foreign market.
-Discuss at least one policy/philosophy or idea regarding the company’s:
-Corporate Social Responsibility (CSR)
-Green marketing practices
-Ethics and ethical marketing
-Conclude with a summary of your plan and why it deserves to be funded.
Conclusion to the whole paper, including the first part that I already wrote.
