Font: Times New Roman ONLY. The font is set to be 12 points.
Page Margins: Left: 1 Right: 1 Top: 1 Bottom: 1
Indentation: One (1) inch to the left for the beginning of each paragraph.
Page Number: NO page number for the cover page; Begin with Page 1 in the body of
the paper.
Cover Page (NO page number): The cover page should only include the following
The body of the marketing plan should include the following sections:
Section I Executive Summary (no more than one page; write this summary ONLY
after you complete the rest of the marketing plan)
o Section II Market Summary (p. 90)
o Section III SWOT Analysis (p. 90)
o Section IV Unique Selling Proposition (i.e., how do you distinguish your company
from competitors?)
o Section V The Offers (e.g., special deals or package you put together to secure
more new customers and retain past customers)
o Section VI Marketing Materials (e.g., website, print brochures, business cards,
catalogs, etc.)
o Section VII Promotions Strategy (i.e., how do you reach your target customers
off-line?)
o Section VIII Online Marketing Strategy
o Section IX Financial, Budgets, and Forecasts (p. 91)
o Section X Measurements and Controls (p. 91)
Target Resturant: “The Dive Oyster Bar”
https://www.divesteamkettlecooking.com/
https://www.yelp.com/biz/the-dive-oyster-bar-temple-city-2
