This is the first of three papers that will lead you to, and be part of, your final paper. Using the approved company and product/service, you will answer the following questions (attached the references):
- Who are the competitors in this space?
- What are the overarching benefits they have to offer the consumer? What do they offer that is different or attractive to the consumer?
- What gap will you fill by offering your redefined or new product or service?
Paper length should be 3 to 4 pages in length using APA formatting and should include a cover page and reference page which are not included in the page count.
