Marketing Plan: Part II
In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part II, make certain to include the sections listed below in your marketing plan.
SWOT Analysis
A valuable step in your situational analysis is to assess your firm’s strengths, weaknesses, opportunities, and threats (SWOT). For this section, conduct an inventory of your internal strengths and weaknesses. Then, note the opportunities and threats that are external to the organization based on your market and the overall environment.
Competitive Analysis
For this section, create a comparative chart discussing the differences between a minimum of two competitors.
Goals
What are the objectives and goals of your marketing plan? What is it that you hope to achieve? Please be very specific in this section.
Corporate Social Responsibility, Sustainability, and Ethics Strategy
For this section, explain any governance policies that you will use to be socially responsible and ethical. Identify any aspects of your business model that will create more sustainable operations (with a focus on bettering people, the planet, or profits).
Your essay must be at least three pages in length, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. You must use at least two references. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.
