marketing research 2

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Marketing Research Project Part 3: Final Research Report 

You as a Marketing Research Manager have been assigned to conduct a small marketing research study. You have developed questionnaires and collected data in weeks 6-8. Please discuss and prepare the following items: 

  1. Data analysis and interpretation (Chapter 16-18) – Analyze your collected data; mention the technique and tools you used to analyze the data.
  2. Research Findings (Chapter 20) Summarize the findings of your research.
  3. Conclusions and Recommendations (Chapter 20) Draw marketing implications. What do you recommend to management based on your research study?

  

Brown, T.J., Churchill, G.A., & Suter, T.A. (2018). Basic marketing research (9th ed.). Mason, OH: South-Western Cengage Learning. ISBN-9780357690512