Running head: SEGMENTATION AND TARGET MARKETSegmentation and Target MarketEuChandra D. KeeterMKT/571August 27 2015Marlene Shaner1 SEGMENTATION AND TARGET MARKET2Segmentation and Target MarketThe most crucial steps for success in a company are market segmentation. Theappropriate market segmentation also plays a major role in their profitability and futuresustainability. Based on the companies’ ability and outreach to the market they may followdifferent market segmentation. For the global companies geographic demographic andbehavior are the most common market segmentations. For the discussion Johnson and Johnsonhave been selected for study on their market segmentation methods. I will also discuss theirstrategy for their brand and their image. I will also discuss how Johnson and Johnson targetcustomers as well as other businesses to invest in their product.Johnson and JohnsonJohnson and Johnson started its journey in 1886. This journey began with three brothersRobert James and Edward Johnson. Besides making and delivering their products worldwide itwas not until 1959 when Johnson and Johnson developed a significant presence in the industry ofpharmaceutical. Johnson and Johnson runs its business worldwide in 60 countries according tothe Johnson and Johnson website it has more than 126 500 employees worldwide over 100products also a well-liked fan base on face book with 9.9M likes. Their biggest competitor isColgate-Palmolive Company (Blake 2013).Mission Vision and Values of Johnson and JohnsonMissionConsumerMedical devices and diagnosticsPharmaceuticalVision SEGMENTATION AND TARGET MARKET3Johnson and Johnson vision is to achieve stable health and growth.People-Have a good work environment filled with respect and dignity where theytreat all employees as individuals.Portfolio-Responsibility to doctors nurses mothers and fathers who use theproducts and services.Profit-Suppliers and distributors must have an opportunity to make a fair profit.
